MARTIN KRAUT
Drinks Business Enthusiast
I am a visionary, consultant and publisher with 20+ years of experience in the drink business.
My passion for drinks and food, combined with a natural sense for high quality, attention to detail and a focus on design, led me to establishing a consultancy company, publishing an award-winning magazine, and founding several highly respected and successful events
WORK
New product development and testing * Route to market * Loyalty programs * Product launches * Presentations of new trends * Cocktail development * Drinking rituals * Bar concepts for hotels and restaurants * Seminars & Masterclasses * Foodpairing * B2B networking
PORTFOLIO
Barlife magazine
Barlife is the best magazine about beverages in Central Europe according to The IWSR UK and awarded as The best B2B magazine in the Czech Republic.
Barlife is appealing to beverage professionals, connoisseurs and foodies since 2004.
Books
RumBook and GinBook both offer on more than 60 pages everything important about the history and production of rum and gin, classic and modern cocktails recipes and food pairings.
Consultancy
Deep market knowledge. Drinks market data. Distribution channels knowledge. HR network.
New product development. Route to market strategies. Loyalty programs. Cocktails and signature drinks development.
Events
Prague Bar Show is the most important B2B event for drinks professionals founded in 2011.
Rumfest – an entertaining educational celebration of genuine sugarcane rum organized since 2011.
Ginfest is a unique experience for juniper spirits fans. A day of seminars and workshops from the best bartenders and gin experts.
